Communications giant Comcast (CMCSA) has been delivering quite a bit of benefit for its customers lately, and new reports suggest more is on the way. In fact, just ahead of March Madness play, Xfinity X1 customers are about to get a huge new shot of sports, access to the Multiview feature. That was welcome for shareholders, meanwhile, who gave Comcast shares a fractional boost in Monday afternoon’s trading.
With Multiview, Comcast customers will be able to watch as many as four different games at the same time on the same screen. Given that there will be 164 such games running over the course of a few weeks, a tool like Multiview might be one of the best ways to ensure that viewers do not miss a moment of their favorites in action.
And getting in on the Multiview action will be pretty easy as well. All a customer need do is bring out their voice remote and say “Multiview” or “March Madness,” and the system will do the rest. Plus, Comcast has plans to bring more sports action to its subscribers, a move that seems to be echoed throughout the broader communications market these days. Comcast will have a complete tournament hub available, keeping everything under one roof. Further, an interactive app called Sports Zone will track results and provide schedules of upcoming events, among others.
A Growing Uncertainty
While Comcast is forging ahead with its sports content, the rest of its content is looking a bit shaky. For instance, its news division is suffering right now. For instance, MSNBC host Lawrence O’Donnell noted that he has stopped watching MSNBC. Sure, he has migrated to sister station CNBC for business news instead, reports note, but it still is kind of a blow that he is not watching what amounts to his own channel. Further, O’Donnell also noted his taking a week off of hosting his show, claiming he was “exhausted” from the sheer amount of news generated by the Trump administration.
Even the film business is taking a hit. Focus Features—a part of Comcast—could only bring in $7.5 million in opening weekend business for Black Bag, a feature from no less than Steven Soderbergh. That would be bad news…if the weekend’s winner, Paramount’s (PARA) Novocaine, had not only brought in about $8 million by itself. Reports note that this weekend managed to, somehow, fare worse than Super Bowl weekend’s take at the movies.
Is Comcast Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on CMCSA stock based on 10 Buys and nine Holds assigned in the past three months, as indicated by the graphic below. After a 14.51% loss in its share price over the past year, the average CMCSA price target of $41.58 per share implies 16.24% upside potential.
See more CMCSA analyst ratings
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