Choice Hotels’ (NYSE:CHH) Hostile Bid for Wyndham Takes Another Twist
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Choice Hotels’ (NYSE:CHH) Hostile Bid for Wyndham Takes Another Twist

Story Highlights

Despite rebuttals from Wyndham, Choice Hotels is moving ahead with its efforts to acquire the company.

The ongoing saga of Choice Hotels’ (NYSE:CHH) hostile bid for Wyndham Hotels & Resorts (NYSE:WH) has taken another twist. Earlier this week, Wyndham’s board urged its shareholders against tendering their shares in Choice’s exchange offer. The board believes that the deal could face a prolonged regulatory review process with an uncertain outcome.

The company noted that a combined entity could command more than 55% market share in the economy and midscale hotel categories. Consequently, a clearance from regulators could be difficult to obtain. Additionally, Wyndham believes that its existing business plan can deliver higher long-term shareholder value than Choice’s $85 per share offer.

Today, Choice has urged Wyndham investors to tender their shares in its offer to “Send a clear message to Wyndham’s board.” Choice highlighted that Wyndham representatives had discussed a potential deal, but Wyndham abruptly ended those talks on December 17.

Since launching its exchange offer, Choice has engaged with Wyndham’s shareholders, representing over 40% of its outstanding shares. Choice is confident of completing the deal within a year and has already begun the regulatory process. The company “Looks forward to continuing to work closely with the FTC to support a fact-based review process.”

Choice already has a stake worth over $110 million in Wyndham, and its M & A proposal points to a 14.9x multiple for Wyndham’s estimated adjusted EBITDA for 2023.

Is Wyndham a Good Stock to Buy?

Overall, the Street has a Strong Buy consensus rating on Wyndham and the average WH price target of $88.57 implies an 11.2% potential upside. Shares of the company have surged nearly 18% over the past six months. On the other hand, Choice stock has remained essentially flat over the past year.

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