It seems companies are stumbling more often nowadays in their marketing efforts. Following Apple’s (NASDAQ:AAPL) recent “Crush” mishap, this time it is the dating platform Bumble (NASDAQ:BMBL) drawing backlash over its anti-celibacy ads. Meanwhile, the dating scene might be headed for an altogether different game with the advent of AI.
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Bumble’s Anti-Celibacy Stumble
Last month, Bumble undertook a redesign of its app. The effort included a series of advertisements advocating that “Celibacy was not the answer.” One slogan read, “Thou shalt not give up on dating and become a nun.”
However, the company’s attempt to infuse “joy and humor” into its marketing campaign backfired when users felt that it infringed upon their freedom of choice. In response to the backlash, Bumble has issued an apology and decided to retract the ads.
The AI-Dating Cocktail
While users express their frustration with Bumble’s advertising campaign, the dating scene may be heading in a completely different direction thanks (or no thanks) to AI. Bumble founder Whitney Wolfe Herd recently noted that AI bots could do the dating for users.
The potential AI-powered scenario could involve AI dating assistants acting on behalf of users when engaging with potential partners online. However, this could very well evolve into a strange scenario of two AIs gauging if two real-world people can be compatible.
What Is the Price Target for BMBL?
Meanwhile, Bumble’s share price has tanked by nearly 72% over the past three years. Overall, the Street has a Moderate Buy consensus rating on the stock, alongside an average BMBL price target of $14.99.
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