BMO InvestorLine Improves Self-Directed, adviceDirect Trading Platforms

BMO InvestorLine, a member of BMO Financial Group (BMO), announced new features to its Self-Directed and adviceDirect trading platforms. Those platforms now provide a richer and more intuitive experience.

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According to a recent BMO InvestorLine survey, most Canadian investors are satisfied with the ability of their online brokerage service to help them manage their portfolios easily and efficiently. (See Bank of Montreal stock charts on TipRanks)

However, a majority (51%) want their brokerage service to provide them with more tools and features to monitor their portfolio. In particular, online investors find it important that their brokerage service is user-friendly (96%), and offers the latest technology (87%).

Silvio Stroescu, president of BMO InvestorLine, said, “The rapid growth of online investing is driving significant demand for advice and digital features which empower investors to make more informed decisions. We are focused on delivering forward thinking tools and features to meet the evolving needs of both new and experienced investors.

“Our most recent enhancements elevate the digital trading experience, allowing our clients to personalize their online experience and invest with more confidence and ease.”

Investors can now connect to an online virtual investment assistant, and instantly schedule a video meeting with a BMO InvestorLine representative through the BMO InvestorLine website.

BMO InvestorLine has also partnered with personal finance expert Preet Banerjee to develop a series of educational videos designed to broaden and deepen investor knowledge about investing.

On August 17, Scotiabank analyst Meny Grauman kept a Buy rating on BMO while raising its price target to C$147 (from C$138.00). This implies 14.6% upside potential.

The rest of the Street is cautiously optimistic with a Moderate Buy consensus rating, based on seven Buys, two Holds, and one Sell. The average Bank of Montreal price target of C$137.23 implies 7.1% upside potential to current levels. Shares have gained more than 32% year-to-date.