Bank of America (BAC) remains bullish on Meta Platforms (META) stock.
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Justin Post, a top five-star rated analyst at BofA Securities, sees continued upside in META stock even after it rallied 62% over the past 12 months. As such, Post has reiterated a Buy rating on the social media stock and increased his price target on the shares to $710 from $660.
Post says he remains bullish on Meta Platforms for the year ahead because of the company’s strong cost discipline and capabilities in the red hot area of artificial intelligence (AI). He adds that demonstrating a return on investment in AI will be critical for META stock in the months ahead.
Ad Revenue Still Important
“With a stable macro backdrop, a growing AI contribution to ad revenues, ramping messaging revenues, and continued cost discipline (recent headcount cuts), we remain positive on the stock in 2025,” wrote Post in his analysis of META stock.
He notes that advertising revenue across Meta Platforms social media platforms that include Facebook and Instagram is also important to the company’s finances and its share price. Especially since shorter-term investors are likely to focus on any gains in advertising revenue that AI brings this year.
Meta Platforms stock has risen 11% in the last three months.
Is META Stock a Buy?
The stock of Meta Platforms has a consensus Strong Buy rating among 44 Wall Street analysts. That rating is based on 40 Buy, three Hold, and one Sell recommendations issued in the past three months. The average META price target of $689.12 implies 11.79% upside from current levels.
