The pre-orders for Apple’s (NASDAQ:AAPL) Vision Pro headsets indicate strong demand, says TF International Securities analyst Ming-Chi Kuo. However, the analyst predicts that the excitement surrounding Vision Pro may begin to fade soon.
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The analyst mentioned that despite strong pre-orders, shipping times showed no signs of increase, a trend that typically accompanies increasing demand. This suggests that demand might decline rapidly once the initial orders are fulfilled. Nonetheless, Kuo expects Apple to achieve a shipment volume of 500,000 units for Vision Pro this year.
While Kuo predicts that Vision Pro demand could weaken, Robert W. Baird analyst William Power suggests that investor expectations for the product remain subdued. Nevertheless, Power reaffirmed his Buy recommendation for AAPL stock on January 8 and expects the Vision Pro headset to help fortify the company’s ecosystem.
Is Apple a Buy, Sell, or Hold?
Apple stock has gained more than 38% in one year, outperforming the S&P 500’s (SPX) gain of over 20%. However, the near-term softness in iPhone demand and the pressure on hardware sales keep Wall Street analysts cautiously optimistic about its prospects.
The stock has a Moderate Buy consensus rating based on 23 Buy, eight Hold, and one Sell recommendations. Analysts’ average AAPL stock price target of $203.89 implies an upside potential of 5.16% from current levels.
