Shares in tech giant Apple (AAPL) were lower today on concerns that a truly AI-enhanced Siri voice assistant would not be ready until 2027.
Conversational Siri Delayed to 2027
According to the latest Power ON newsletter by Bloomberg’s Mark Gurman, Apple is struggling to rebuild Siri in the age of generative AI and that a “true modernized, conversational version of Siri” may not be available until its operating system iOS 20 comes out in 2027. The news comes only days after rival Amazon (AMZN) unveiled a souped-up GenAI-enabled Alexa voice assistant which has garnered a huge amount of approval from consumers and analysts alike.
Gurman took another bite out of Apple’s AI aspirations with his assertion that Apple is a “half-decade late to the [AI] game.” That’s a big and worrying statement for Apple investors given the present AI race across a whole raft of sectors from consumer to energy, healthcare and transport.
Search for Two Brains
But Siri fans shouldn’t be wailing into their devices asking “Why, why, why?” just yet. That’s because a new Siri version is set to hit the stands in May and it will incorporate Apple Intelligence features such as handling a user’s stumbling in speech and being better able to understand the context of a query. It will also, as revealed by Apple last year, be able to take action in and across apps so you can, for example, add photos to another app.
Gurman said this Siri version will have “two brains” – one for commands such as making calls and another for more advanced queries that leverages user’s data. What it is lacking however, is that truly AI leap which can effectively merge these two brains. This could, Gurman hinted, be rolled out in spring 2026 paving the way for the addition of more AI capabilities for 2027.
Is AAPL a Good Stock to Buy Now?
On TipRanks, AAPL has a Moderate Buy consensus based on 18 Buy, 11 Hold and 4 Sell ratings. Its highest price target is $325. AAPL stock’s consensus price target is $250.48 implying an 3.57% upside.
