Apple (AAPL) is set to redefine its Vision Pro headset by integrating AI-powered features and launching a spatial content app, according to Bloomberg. The company plans to bring Apple Intelligence into the Vision Pro, introducing smart tools like Writing Tools, Genmojis, and the Image Playground app. These features, expected to be part of a software update, could soon be available to developers in beta form.
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In addition to the AI enhancements, Apple plans to launch a spatial content app for the Vision Pro. This app lets users create and interact with immersive content, making the experience feel more real and blending the digital with the physical world.
AAPL Pushes for Vision Pro Revival amidst Market Struggles
Apple is working to rejuvenate its Vision Pro headset in the face of market challenges. Despite early buzz, sales have declined due to the high price tag and competition from cheaper options.
By the end of the third quarter in 2024, reports suggest that only 370,000 units were sold, falling far short of Apple’s expectations. As a result, the company has reduced production from 2,000 to 1,000 headset units per day.
With plans to integrate AI features, Apple aims to boost the device’s value, expand its user base, and expand its presence in the mixed-reality market. This market is projected to reach $5.87 billion in 2025 and grow to $38.08 billion by 2030, reflecting a CAGR of 45.34%, according to Grand View Research.
Is AAPL Stock a Good Buy?
Turning to Wall Street, AAPL has a Moderate Buy consensus rating based on 18 Buys, 11 Holds, and four Sell assigned in the last three months. At $250.95, the average Apple price target implies a 2.60% upside potential. Shares of the company have gained 35.35% year-to-date.
