Tech stock leader Alphabet (GOOGL) subsidiary and streaming video titan YouTube revealed that more viewers in the United States now watch its content on television screens than on mobile devices. CEO Neal Mohan shared that TV viewership has surged, with users watching over 1 billion hours of YouTube content on their TVs each day.
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YouTube Expands TV Features and Content to Drive Engagement
To improve the viewing experience on TV screens, YouTube has introduced new features to its TV app, contributing to its rising popularity among television audiences.
For instance, last year, the platform updated its TV app to display comments and descriptions alongside videos, making it easier for viewers to engage with content. The update also introduced a “seasons” feature, helping users navigate video series more easily with a remote. Additionally, the YouTube TV app now includes a “Watch With” function, allowing creators to provide live commentary during events.
Alongside these changes, YouTube is broadening its content offerings. TV viewers can now access Shorts, podcasts, and live streams, as well as traditional programming like sports, sitcoms, and talk shows. This wider selection strengthens YouTube’s presence in the home entertainment space.
YouTube’s Subscription Services Gain Momentum
YouTube’s subscription offerings are also seeing strong growth. Despite a recent price increase in its monthly subscription fee by 14% to $82.99, YouTube TV now has over 8 million subscribers. Meanwhile, YouTube Premium and YouTube Music have surpassed 100 million subscribers, including trial memberships.
Mohan stated that YouTube plans to keep improving these services, with upgrades to YouTube TV features and “bring new benefits to YouTube Premium subscribers.”
Is GOOGL Stock a Buy, Sell, or Hold?
Turning to Wall Street, GOOGL has a Moderate Buy consensus rating based on 27 Buys and 10 Holds assigned in the last three months. At $215.85, the average Alphabet price target implies a 16.47% upside potential. Shares of the company have gained 26% over the past year.
