Which Super Bowl ad stocks are Wall Street analysts bullish about? There are several, including Alphabet (GOOGL), Meta Platforms (META), PepsiCo (PEP), Salesforce (CRM), and Walt Disney (DIS).
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The Super Bowl is one of the most watched TV broadcast sports games of all time, and this year, nearly 200 million people are expected to have participated. We could imagine that every company would want to broadcast an ad on this football game, but advertising on Super Bowl is an expensive affair. This year, some companies ended up paying over $8 million for a 30-second slot on the show. Some advertisers premiered their full ads ahead of the games.
Let’s look at what these companies have advertised this year for their Super Bowl fans.
- Salesforce’s Agentforce – The customer relationship management software maker promoted its AI bot Agentforce in its ad. Actor Matthew McConaughey is having dinner, and it starts raining. The actor complains that his reservation app did not have Agentforce, and so it did not know about moving his reservation indoors.
- Meta’s Ray-Ban – Meta promoted its AI-enabled smart glasses, with three Hollywood celebrities featuring in the ad on a prank gone wrong in an art gallery.
- Pepsi Challenge – PepsiCo openly challenged rival Coca-Cola (KO), claiming that Pepsi Zero Sugar tastes and feels better than Coke Zero Sugar. PepsiCo will eventually take a country-wide tour touting the same challenge.
- Google Pixel’s “Dream Job” – Alphabet’s Google officially launched the Gemini AI assistant on the Google Pixel 9 smartphone. The ad spoke about striking engaging conversations with Gemini to plan outings and birthdays and rehearsing an interview with the smart assistant.
- Disney’s Lilo & Stitch – Disney captured hearts with its all-time favorite Lilo & Stitch characters breaking loose on the field.
Which Super Bowl Stock Is the Best?
There are about 50 companies, both private and publicly listed, that have advertised this year on Super Bowl. We used TipRanks’ Stock Comparison tool to understand how the above-mentioned five companies compare on different parameters.
Investors can choose to invest in one of these stocks or use the tool to compare other stocks and invest after undertaking thorough research.
Conclusion
Of the five stocks discussed above, Wall Street is highly bullish on Meta Platforms and Disney stocks, with both scoring a Strong Buy consensus rating. Among these two stocks, analysts see higher upside potential in DIS stock. It is interesting to note that META stock is the only one with a “Perfect 10” Smart Score, indicating the stock’s ability to outperform the broader market over the long term.
